Do you use PowerPoint presentations or other digital documentation to communicate information about your products and services to consumers or business clients? If so, Slideshare could be another great tool for you to gain valuable online exposure in addition to your own website and business directories.

Slideshare bills itself as “The world’s largest community for sharing presentations.” A free basic account will allow you to:

• Share sales or educational presentations & documents
• Upload portfolios, conference talks, PDFs, lessons, photos etc.
• Upload & share ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, and iWork page formats
• Embed YouTube videos in presentations and add audio to make a webinar

Upgraded Pro accounts available for a monthly fee include additional features like analytics, private uploads, ad-free content, and increased video capabilities. (more…)

What’s in an avatar? Actually, a lot more than you might expect for an image that is sometimes quite tiny. In a world that is increasingly operating in an online capacity, the image you select to represent your business is often part of what shapes others’ first impressions nowadays.

In fact, not only does an avatar effect how other people perceive your company, but it can also affect your own behavior. Vann Morris, Director of Buying Behavior Studies for MLT Creative explains this phenomenon in a recent post: (more…)