More great information continues to emerge from the attendees of this year’s South by Southwest (SXSW) Interactive Festival, which featured some of the great minds in emerging technology and business sharing their ideas and experiences. Jordan Viator, Director of Social Media at Spredfast and blogger for Social Media Today, reports that one of the major takeaways she got from the 2011 festival is a three part strategy for businesses entering social media.

The major focal points that businesses should focus on in order to be successful in their social media endeavors are: (more…)

Staying at the forefront of your customers’ minds is important because they can be a fickle bunch, but there’s a pretty delicate balance between under-marketing your business and overwhelming your customers. And simply broadcasting marketing messages, whether online or off, isn’t enough to stand out from your competition. Businesses must build a personal and emotional connection with their customers to create the loyalty that keeps them coming back.

The good news is that you don’t have to be pushy in order to do this. There are some pretty graceful ways to stay in contact with your customers. Here are just a few: (more…)