Most of us like to think we’re getting the best value for our money. Quite often, even if we know that we’re getting great quality for our dollars, we can still be easily swayed by promises of equal or better quality for less. This can be especially true for something like Search Engine Optimization (SEO) services, because it can be difficult to understand the behind-the-scenes work that you’re paying for.

When you look for someone to provide SEO services, however, price shouldn’t be your primary driving force when making your decision. It’s true that SEO isn’t rocket science, but it is a rapidly changing field that requires a specific knowledge to master. At GannettLocal, we keep up on the latest changes and trends, while concentrating on delivering success to our customers through performing the best practices we’ve identified in our field – the techniques that will help you gain higher rankings without the risk of getting you blacklisted by search engines like Google and Bing.

One local business owner recently decided to switch from GannettLocal to another company that was offering seemingly comparable SEO services for a lesser price. When this client left us, search engine rankings for popular keywords in their industry and city were high. Unfortunately, their rankings plummeted after leaving us. The client returned, however, and quickly gained a near-top spot in the search results once again: (more…)