Following quickly on the heels of Twitter’s announcement of their new Instant Follow Button available for businesses and individuals to add to their websites and blogs in the same spirit of the Facebook Like Button, Google has now unveiled their own version of the tool: the +1 button.

“The +1 button is shorthand for ‘this is pretty cool’ or ‘you should check this out,” explains the Google product page. “Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.” (more…)

If your customers went to the internet now to research the types of products or services your business provides, would they find you? What if they simply searched for your business name? How many pages of results do you need to click through before your site is found?

The fact is that the businesses that come up on the first page of search results are the most likely to be patronized, and the chances decrease the further your page ranking falls. 3 out of 4 Google users never click past the first page of results. And that’s just one of the reasons why search engine ranking is only becoming more important. (more…)

Are you looking for a quick marketing fix to get your business noticed quickly? Unfortunately, few businesses ever experience that kind of “viral” exposure, and when they do the effects are often short-lived. However, consistent efforts to get the word out are often, over time, rewarded with the result of becoming a well-known community name.

Marketing consultant Walter Dailey recently put it this way: (more…)