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Nearly all consumers perform online research before buying products and they consume an average of 10 or more pieces of content online before making a purchase. But all that online research doesn’t seem to be translating into online sales.
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Two great articles have been released by HubSpot and Google, which discuss the importance of inbound marketing and today’s consumer journey.
On April 17, InsideFacebook.com reported Facebook will begin launching cost-per-action ads through the social networks Ads API. This new structure will allow advertisers the ability to pick the action they are most interested in targeting and set a maximum price they are willing to pay. Although it’s not certain what the exact actions will be at this time, advertisers may have the ability to pay for likes, comments and other forms of engagement.
On April 3, BLiNQ Media and Moontoast, a Social Rich Media advertising leader, announced an innovative social ad targeting collaboration. According to a Moontoast press release, “Together, Moontoast and BLiNQ help brands and agencies maximize proven social advertising ROI by providing Social Rich Media solutions coupled with real-time targeted advertising capabilities delivered directly in News Feed. This new alliance will pave the way for ease of social campaign planning, execution, measurement and ROI optimization.”
Google co-founder Sergey Brin recently did a Ted Talk about Google Glass and why the search engine giant felt the need to take on a project like this. Sergey doesn't try to sell the product or really talk about all the functions; he talks about his nervous tic to constantly want to check his phone and why that led to a hands-free device.
It seems like you go to sleep, wake up and the next thing you know the tech world is flying around in cars and robots are doing household chores—or was that last week? This week Facebook released a new way for businesses to target potential users with its release of “Lookalike Audiences.” Samsung said its new Smart TV with apps and social media access is shipping to retailers this month, and Yahoo! just acquired a startup called Jybe that connects users with the world around them.
Matt Cutts and his web spam team are at it again, striking fear in online marketers across the web. Well maybe not fear, but he’s certainly getting us on our toes again.
Today, the social media giant Facebook held a live news conference to unveil the updated News Feed. Facebook plans to rollout the design immediately, first to a limited number of users, to compile feedback before a network-wide push. All users can expect to see their feed convert to the new format for both mobile and desktop in the coming weeks.
According to Google, “Brands with a #1 organic search ranking can get 50 percent more clicks on average by paying for an accompanying ad.” This statistic is a little confusing. Why would a business with the top ranking organic listing want to purchase an additional link when it seems as though it can’t get any better? And how does a paid link on Google, as well as a top ranking organic listing, influence consumer habits?
On Thursday, Feb. 28, Facebook announced it purchased Microsoft’s Atlas Advertiser Suite. Rumors have the acquisition ranging in price from $50 million to $100 million. According to Facebook Newsroom, Atlas will allow advertisers the ability to “close the loop” for their online campaigns, and the intended purchase was not to build a new ad network for the social media giant.
