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Each second, one hour of video is uploaded to YouTube. To put that into perspective, think of this: in 24 seconds of ‘YouTube time’, the Nyan Cat says “Nyan” more than 345,600 times.
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Last Friday members of the GannettLocal team briefly turned one of our Think Tank meeting rooms into an oversized phone booth party that would make Mardi Gras patrons jealous. OK, maybe that’s an embellishment, but we did do a decent rendition of the popular Harlem Shake meme that has taken the Internet by storm.
Is our society built around brevity? Has our attention span been reduced to 140 characters and six seconds of video? As humans, have our advancements in technology caused some sort of devolution? We are so busy and so distracted that we have resorted to six seconds? Does anyone remember 12seconds.tv, which launched in 2008 and then called it quits in 2010? Were they ahead of the market, or was 12 seconds too long for today’s inattentive consumer?
“Meet Dave, for three months Dave has been considering Blank.” In this great video by 22squared, the story of today’s average consumer is told.
Geico has been around since 1936, but 10-15 years ago very few people had heard of the insurance giant. However, with consistent messaging that went from "A 15 minute call could save you 15 percent or more on car insurance." To now, which is "15 minutes could save you 15 percent," Geico has slowly but surely worked their messaging into our brains and made the messaging very easy to remember. Not only that, but they have killed us with laughter during the Superbowl, and they're working on another genius campaign right now.
