Two great articles have been released by HubSpot and Google, which discuss the importance of inbound marketing and today’s consumer journey.

This week, Oprah was named one of Advertising Age’s 100 Most Influential Women in Advertising, and as huge fans of the Queen of All Media (who isn’t?) we decided to illuminate some of her best qualities of self-promotion, and how they can be applied to everyday marketing strategy.

We recently launched our lawyer marketing specific guide titled, “Top Practices to Boost Your Law Firm Leads” to help the legal industry learn more about online advertising and digital marketing best practices. The guide ranges from basic information regarding digital solutions to a more expert approach explaining the benefits of an integrated marketing campaign. Even if you’re not an attorney, or you consider yourself knowledgeable in the world of online advertising, you should still walk away with new information about the ever-changing digital world. 

At what point do you high five and pat your advertising and marketing plan on the back? Is it when a customer finds a phone number on your website and calls, when a client clicks an ad you've placed, or when a coupon is used during a purchase? Do you rate the effectiveness of an advertisement solely on the final outcome, or should you look further up the line giving credit to multiple initiatives?