It’s pretty safe to say that geo-location marketing through mobile and tablets will play a huge role in digital marketing for 2013—especially after Facebook’s recent update that includes a new feature called “Nearby.”

A simple but important first step to establishing your online presence is to list your business on Google Maps, one of the more amazing online services that is absolutely free. In fact, 97 percent of consumers search for local businesses online, and because local customers want to find businesses in their area, they are increasingly dependent upon online maps and user reviews.