Before you write that next blog post or share anything on social media, have you considered who your audience is?

Blogging? Really, do I have to? Yes, yes you do!

An article published in 2006 on the New York Times website titled, “This Boring Headline Is Written for Google” discusses how journalists and content driven websites began tweaking their headlines and articles for better search engine results.

Vice president for strategy and new media at the Sacramento Bee says in the article, “Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that.'"