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Matt Cutts and his web spam team are at it again, striking fear in online marketers across the web. Well maybe not fear, but he’s certainly getting us on our toes again.
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Last Friday members of the GannettLocal team briefly turned one of our Think Tank meeting rooms into an oversized phone booth party that would make Mardi Gras patrons jealous. OK, maybe that’s an embellishment, but we did do a decent rendition of the popular Harlem Shake meme that has taken the Internet by storm.
Before you write that next blog post or share anything on social media, have you considered who your audience is?
Blogging? Really, do I have to? Yes, yes you do!
Last week, I wrote a post about the importance of context when distributing content online. Although the majority of that piece revolved around providing value to potential online customers or Internet users, I briefly touched on sharing through social media platforms.
An article published in 2006 on the New York Times website titled, “This Boring Headline Is Written for Google” discusses how journalists and content driven websites began tweaking their headlines and articles for better search engine results.
Vice president for strategy and new media at the Sacramento Bee says in the article, “Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that.'"
