Our free audit will analyze your business's current online presence. We include digital recommendations and compare your business to its closest competitors.
Today’s consumer is elaborate, quick, unimpressed and on to the next deal or site within seconds. If we step out of our roles of trying to capture the consumer’s business and become the consumer, which of course we often are, we can have a better understanding of why consistent branding online is so crucial. Because, as consumers, we are so easily distracted online—ads and marketing efforts are everywhere, they clog up our newsfeed, our email and jump in front of us on our favorite sites. So, how do you reach new customers and catch their attention?
The left side of our brain is logical, by-the-book and very linear, while our right side is the creative, artistic and empathetic influence in our everyday life. Right brained learning is the common process of thinking and learning through visual processing. Our current digital culture has become overwhelmed with visuals and an abundance of information. Many experts believe we are currently in a revolution of right brain thinking and processing. It is no wonder why the combination of visuals and quick linear information in the form of infographics have become so popular online in recent years.
Geico has been around since 1936, but 10-15 years ago very few people had heard of the insurance giant. However, with consistent messaging that went from "A 15 minute call could save you 15 percent or more on car insurance." To now, which is "15 minutes could save you 15 percent," Geico has slowly but surely worked their messaging into our brains and made the messaging very easy to remember. Not only that, but they have killed us with laughter during the Superbowl, and they're working on another genius campaign right now.
This week, Oprah was named one of Advertising Age’s 100 Most Influential Women in Advertising, and as huge fans of the Queen of All Media (who isn’t?) we decided to illuminate some of her best qualities of self-promotion, and how they can be applied to everyday marketing strategy.