Mobile

Marketing and advertising through mobile devices will be the most important and rewarding solution in 2013. The growth of smartphone and tablet usage is incredible. Consumers are relying on these devices to give them the necessary information immediately. Mobile is far more than just an optimized site and up-to-date information on map sites like Google and Apple. Mobile perfectly aligns the offline and online world. Consumers are price checking with their devices right inside the store. They are having conversations through social media and email. They’re checking into restaurants and businesses, and according to Google, 39 percent of smartphone owners are using their devices in the bathroom!

We’re almost out of football preseason, and last week I was browsing a few online NFL apparel type stores for a new Arizona Cardinals jersey. I wasn't ready to buy just yet, but I'm definitely close. To be honest, I'm trying to determine which retailer has the best price and shipping options. Plus, I was hoping to find a cool throwback jersey not everyone and their dog has.