Our free audit will analyze your business's current online presence. We include digital recommendations and compare your business to its closest competitors.
We are excited to announce that GannettLocal has been chosen as a Top Agency by the Google Engage program. This is in recognition of our constant efforts to increase Google certifications and provide best-in-class Adwords management for our clients.
We are very proud to announce that GannettLocal is now a part of the Google AdWords™ Premier SMB Partner program. This is an excellent opportunity, and we’re very excited to be a part of the program. Below is a copy of the press release about the inclusion. To learn more about the Premier SMB Partner program, follow this link:
Paid, owned and earned media work as a system to drive growth for your business. Paid media can be one of the most important investments you can make as a business owner to support its growth. Featured below is an excerpt from one of our marketing guides titled, “Paid, Earned & Owned Media.” The guide offers an in-depth explanation of the three main types of media, why paid media is more than just PPC advertising, and how to utilize paid media as an investment and not an expense.
One of our most downloaded online marketing guides is all about integrating digital solutions with current advertising and marketing initiatives you are already doing. This is called “integrated marketing.”
Nearly all consumers perform online research before buying products and they consume an average of 10 or more pieces of content online before making a purchase. But all that online research doesn’t seem to be translating into online sales.
According to Google, “Brands with a #1 organic search ranking can get 50 percent more clicks on average by paying for an accompanying ad.” This statistic is a little confusing. Why would a business with the top ranking organic listing want to purchase an additional link when it seems as though it can’t get any better? And how does a paid link on Google, as well as a top ranking organic listing, influence consumer habits?
If running a PPC campaign wasn’t complicated enough with constant upkeep, testing and keyword nuances, Google AdWords now drops what it calls enhanced campaigns. And before you throw in the digital towel, understand that our GannettLocal Paid Media team is excited about the opportunity, but why?
Most people never go beyond the first page of Google. In fact, 94 percent of search traffic never even makes it to page two (Chitika Insights, 2011). Sorry page two.