Our free audit will analyze your business's current online presence. We include digital recommendations and compare your business to its closest competitors.
On Thursday, Feb. 28, Facebook announced it purchased Microsoft’s Atlas Advertiser Suite. Rumors have the acquisition ranging in price from $50 million to $100 million. According to Facebook Newsroom, Atlas will allow advertisers the ability to “close the loop” for their online campaigns, and the intended purchase was not to build a new ad network for the social media giant.
At what point do you high five and pat your advertising and marketing plan on the back? Is it when a customer finds a phone number on your website and calls, when a client clicks an ad you've placed, or when a coupon is used during a purchase? Do you rate the effectiveness of an advertisement solely on the final outcome, or should you look further up the line giving credit to multiple initiatives?