Maybe you do, maybe you don’t. But, regardless of your political affiliation or views on President Obama, it’s hard to deny his accessibility and apparent understanding of how to connect with the socially savvy. He doesn’t seem stuffy or old-fashioned and he understands the importance and power of social media, unlike many other politicians who seem like they would probably have a hard time checking their own email.
With the State of the Union speech approaching, the Obama administration has announced yesterday that the President himself will be hosting a Google+ Hangout on January 30, giving us regular folks the opportunity to submit our very own questions to the president. A select few lucky people will get the chance to actually partake in the live hangout.
In a day and age where user-generated content is king and people have unparalleled access to personally engage with brands and companies using social media, it seems only fitting that we should be able to engage with the CEO of the United States this way, too. By giving the public an opportunity to interact with the president in a more casual and personal way, we feel a sense of community and camaraderie – our voices are being heard.
As someone who makes a living off of social media, it’s refreshing to see politicians, who usually seem so disconnected, tapping into the outlets that actually matter to my generation. The Obama administration appears to understand the importance of this as in recent months the president’s presence on social networking sites has blown up—creating accounts on Tumblr, Instagram, and Google+. Next thing you know, Obama will be pinning pictures of his favorite cupcakes.
By amping up these social efforts, Mr. President has presented himself as not only current and relatable, but also as the kind of guy we would actually want to hang out with (pun intended). To take part in Google+/YouTube’s “Your Interview with the President,” submit your questions on the White House’s You Tube page.





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